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Solution

Explainer

Explainer videos convey the key benefits of a product, service or company. They make complex topics tangible, boost customer engagement and increase reach – and are highly entertaining to boot!

To the point

To the point

The greatest strength of our explainer videos: they make complex content easy to understand. Products, services, or processes are reduced to the essentials in order to then convey them in an entertaining and comprehensible way. Unnecessary clutter is stripped away, ensuring the key messages hit home. This is how our explainers reach the desired target audience and stick in the mind.

The greatest strength of our explainer videos: they make complex content easy to understand. Products, services, or processes are reduced to the essentials in order to then convey them in an entertaining and comprehensible way. Unnecessary clutter is stripped away, ensuring the key messages hit home. This is how our explainers reach the desired target audience and stick in the mind.

A worker on a slightly tilting ladder reaches for a lightbulb, while another worker stands in the doorway looking at their mobile phone

Our Expertise

Our Expertise

Versatile

Explainers can be used flexibly across a wide variety of media: online, in presentations, at trade fairs, in training sessions, or on social media. At the same time, the illustrations and graphics produced can be repurposed for print media and digital applications.

Flexibly adjustable

New content, a revised corporate design, or changed requirements? Animations can be easily and cost-effectively updated, expanded, and exported into almost any desired format.

Easy to understand

Our brain recognises images in a few milliseconds. Animations combine images, movement and sound into a form of knowledge transfer that makes information quickly graspable and easy to understand.

Examples

An elephant rides on a KNAPP Open Shuttle through a stylised warehouse with conveyor belts in the foreground and background

An elephant explains logistics

KNAPP
An elephant rides on a KNAPP Open Shuttle through a stylised warehouse with conveyor belts in the foreground and background

An elephant explains logistics

KNAPP
An elephant rides on a KNAPP Open Shuttle through a stylised warehouse with conveyor belts in the foreground and background

An elephant explains logistics

KNAPP
The voestalpine figure in La Linea style walks whistling from left to right

Safety first!

voestalpine
The voestalpine figure in La Linea style walks whistling from left to right

Safety first!

voestalpine
The voestalpine figure in La Linea style walks whistling from left to right

Safety first!

voestalpine
A small, red, old car in an empty room

The cycle of metal

binder+co
A small, red, old car in an empty room

The cycle of metal

binder+co
A small, red, old car in an empty room

The cycle of metal

binder+co
A pink petrol can with a yellow Netformic N hovers over a campfire with small, drawn flames

The many faces of e-commerce

Netformic
A pink petrol can with a yellow Netformic N hovers over a campfire with small, drawn flames

The many faces of e-commerce

Netformic
A pink petrol can with a yellow Netformic N hovers over a campfire with small, drawn flames

The many faces of e-commerce

Netformic

All Projects

Other solutions

On the screen of an old television is a blue blob, the television's antennas are standing askew
Advertisement
A small person is standing in front of a large orange block with a blue play button, from which many design elements are flying away
Trade fairs & Presentations
A load of design elements fly away from a smartphone screen
Social Media
A magnifying glass examines an orange shape. Inside the magnifying glass, design elements can be seen in the magnification.
Edutainment
In the middle is an orange logo, behind the logo design elements are flying away
Motion Branding

Other solutions

On the screen of an old television is a blue blob, the television's antennas are standing askew
Advertisement
A small person is standing in front of a large orange block with a blue play button, from which many design elements are flying away
Trade fairs & Presentations
A load of design elements fly away from a smartphone screen
Social Media
A magnifying glass examines an orange shape. Inside the magnifying glass, design elements can be seen in the magnification.
Edutainment
In the middle is an orange logo, behind the logo design elements are flying away
Motion Branding

Other solutions

On the screen of an old television is a blue blob, the television's antennas are standing askew
Advertisement
A small person is standing in front of a large orange block with a blue play button, from which many design elements are flying away
Trade fairs & Presentations
A load of design elements fly away from a smartphone screen
Social Media
A magnifying glass examines an orange shape. Inside the magnifying glass, design elements can be seen in the magnification.
Edutainment
In the middle is an orange logo, behind the logo design elements are flying away
Motion Branding

Frequently Asked Questions

Frequently Asked Questions

Is anything still unclear? We are happy to help.

Is anything still unclear? We are happy to help.

What is an explainer and what is it used for?

An explainer, or explainer video, conveys the most important features of a product, service or company in a compact and easy-to-understand way. It is used to make complex topics tangible, increase attention and present content in an entertaining manner.

Why are explainers so effective in communication?

Explainers reduce content to the essentials and convey messages clearly and understandably in a short time. Through the combination of image, movement and sound, information is better remembered and reaches the desired target audience efficiently.

For which channels and applications are explainer videos suitable?

Our explainers are highly versatile: they can be used on websites, in presentations, at trade fairs, in training sessions, or on social media. Additionally, graphics and illustrations can also be repurposed for print and digital media.

How much does an explainer cost?

The price always depends on many factors: the length, the overall scope of the project, the style, the amount of content to be conveyed, and many other factors. Therefore, a flat-rate answer is not easily possible. However, we are happy to provide an approximate price after you have sent us some information or after an initial consultation.

How does a project with us work?

We start with an initial discussion in which we work out the desired goals together. Then we break down the complex content to the essentials, without losing any understanding, and develop an initial rough concept as well as an initial style proposal. Always in close consultation with you during the individual production stages, we finally produce the desired animation. Normally we have a project duration of 6-8 weeks, but this is always dependent on the scope of the project and the length of the feedback loops.